Executive leader with 20 years of experience across private, public and social sectors.
As Acting CEO of YLab, I guided a not-for-profit social enterprise through a major structural transformation, securing forward funding, strengthening team cohesion, and delivering a bold four-year strategy that set the organisation up for long-term success.
As General Manager and founding employee of Paper Giant, I helped transform a startup consultancy into a recognised, award-winning practice renowned for turning complex challenges into actionable solutions. Our work spanned government, the social sector, health, and private industry, driving organisational growth and leading high-stakes, ambiguous projects.
Previously, I spent nearly a decade building Customer Experience, Service Design, and User Research capabilities within established organisations, often creating these practices from the ground up and scaling them to meet enterprise demands.
My expertise sits at the intersection of strategic design, co-design, and organisational leadership, united by a consistent focus on scale and growth. I excel at building teams, practices, programs, and strategies that create meaningful, measurable impact.